Jul 19, 2017
Nov 15, 2016
Jan 31, 2015
Social Media Customer Engagement Strategies on Blogs
Social media and blogging platforms such as Blogger and Wordpress make it easy to increase customer engagement.
Blogging platforms such as Blogger and Wordpress make it easy to add social media buttons on your site. If you use WordPress to blog, you can also add social media buttons to the layout of your blog.
If you do this, you will make it easier for people who read and like your posts to share it with others. For example, if you have a blog on chocolate cookies and write a recipe for chocolate sesame cookies, a visitor may want to share that recipe on Pinterest.
If you have the Pinterest button at the bottom of your post, or at some other convenient location, they can share the content on Pinterest in seconds. That brings visitors from Pinterest to your site.
You will have to set up your blog to display these buttons. It is not done automatically when you first create a blog. If you have not already done this, you could be missing out on valuable sources of traffic.
Providing Freebies on Your Blog can Generate New Customers Leads for Your Business
All businesses can benefit by increasing their reach. Businesses exist to serve customers in some way, whether by providing a service or a product. For example, you may make organic pastries using seasonal fruits or protect your clients from the different types of cyber crime by providing internet security.
However, if customers don’t stick around long enough to find out how you can help them, they may never avail themselves of all that you have to offer. It is up to you as a business person to find ways to nurture the relationship you have with your clients so that it becomes one that benefits both parties.
Of course, when someone comes to your blog, they are in the ideal position to start a business relationship with you. By offering them something for free, you encourage them to share information that will make it easy for you to continue communicating with them and sharing information that might help them.
For example, if you are someone who helps small business people to develop sound plans, you could offer a free consultation. This would be useful to potential customers. You could also offer a document, such as some sort of template that would be helpful to people in your niche.
Check and Monitor the Ranking of Your Blog
If you are trying to get your blog to rank well in the search engines, you will have to monitor several aspects of its performance. However, sometimes, webmasters make the mistake of not monitoring the performance of their site in each one of the rankings.
You should at least monitor your site’s performance in Bing, Yahoo and Google results. Don’t discount any of them since each of these engines can bring in traffic.
If you are making improvements to your blog in the attempt to have to rank well in search, it is important for you to see how well your efforts are impacting performance. The only way to do that is to track the position of your site week by week.
If you have a large team working on for example an ecommerce blog, you may be interested in checking how well the site ranks on a more regular basis. For example, you may check it every four days to see whether it has moved.
Bear in mind that the effects of whatever you do are not seen immediately. This means you should not give up if you don’t see an immediate adjustment a day after you make a change.
Use a spreadsheet to note the action taken and the consequent movement that is seen in the position of your blog. Note that if are a regular contributor to a shared revenue writing site, you should do this with the URLs of all the articles you have on the site.
Check to ensure that your URL is indexed by entering it in the search bar. You should also check the performance of your target keyword. Keep doing that regularly as you work on promoting the article.